Map the market
Start with target accounts, investor networks, advisors, customers, operators, and credible connectors already close to your company.
Second-degree referral pipeline
Turn warm networks into founder-led sales conversations.
PrimGTM maps your investor, advisor, customer, and operator networks to find credible paths into target accounts, then helps turn those paths into qualified conversations.
- Find second-degree paths into high-priority accounts.
- Rank intros by relationship strength, buyer fit, and timing.
- Pay when the work creates qualified threads and closed revenue.
2nd
degree paths over cold volume
ICP
targeting before introduction asks
Aligned
pricing tied to qualified motion
How it works
A focused referral motion without the busywork.
PrimGTM turns your existing relationship surface area into a practical account-entry system, built around the accounts and buyers most likely to matter this quarter.
Find the warm path
Identify second-degree routes into buyers and champions, then prioritize the threads that have the strongest reason to convert.
Make the ask count
Shape concise intro requests, track thread quality, and keep follow-up tied to clear sales outcomes instead of activity volume.
Pay for success
Pay for pipeline that actually moves.
The model is intentionally founder-friendly: focus spend on qualified referral threads and successful outcomes, not open-ended retainers or cold list volume.
Talk to the founderNo bloated retainers
Keep fixed costs controlled while you learn which relationship paths convert.
Referral-first GTM
Use credible context and second-degree paths instead of generic cold campaigns.
Founder-ready execution
Keep targeting, intro asks, and follow-up clear enough for a busy founder to use.
Built for VC networks
Turn investors, advisors, customers, and operators into practical account access.
Pricing
Simple success-based pricing.
Final terms depend on ICP, contract value, market density, and referral complexity. The starting point is clear: pay for qualified threads and closed revenue.
Referral threading
$250-$750
per qualified thread
Charged when PrimGTM identifies and initiates a qualified second-degree referral thread into a target account.
Closed revenue
3%-8%
of first-year contract value
A success fee when a PrimGTM-sourced or PrimGTM-assisted opportunity turns into closed revenue.
Exact pricing is finalized after reviewing your target account list, referral surface area, sales motion, and expected contract value.
Discuss pricing